We usually do one big pro bono project per year, which requires approvals to take somebody off of client-facing work for three months. That’s a big effort, but it’s often a one-time boost of impact to a community. The thought here was, what if we found a way to do lower-effort, consistent support throughout the year?

It's a simple thing: how you bring people together, how they start to give their talents, and they may not realize they were destined to do that thing. Most of them just get fired up and recognize they didn't realize it was this easy. You’ve got to bring interesting programming that people are passionate about, and you’ve got to shape it so they can do it easily.